Tradition 11 states,
“Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, films, and TV.”
My recent search on the Internet for the words “12-step program” got 633 million hits (in .16 seconds, by the way)! Whoa. Bill W. and Dr. Bob would be blown away with that fact, huh?
Both the AA and Al-Anon 11th Tradition speaks of maintaining anonymity “at the level of press, radio and television“. We’ve come to add the Internet into that mix, too. In fact, both organizations (they are separate, if you didn’t know it) have guidelines in place for those who want to take the Program on to the Web. I am the “webmaster” (for lack of a better word) of my Al-Anon home group’s membership website. And there are many, many other groups that have made the leap.
So that brings up the question: are websites “promoting” the Program instead of “attracting”, like the 11thTradition states? More